Authority Positioning
Industry Consultant & Author
The Challenge
A brilliant expert who was the industry's "best-kept secret." They were being underpaid and overlooked because their brand presence did not reflect their actual competence.
The Intervention
We executed an Authority Positioning overhaul. We refined the visual identity, clarified the messaging to speak directly to high-ticket buyers, and launched a "Thought Leadership" content strategy that prioritized depth over trends.
The Transformation
Within six months, speaking fees tripled. The client transitioned from chasing leads to managing a waitlist of qualified prospects.
Year
2026
Client Profile
Industry Consultant & Author
Outcome